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Research papers

Heat, misery and mosquitoes

The paper describes a multi-country study carried out on behalf of SmithKline Beecham International by Complete Market Research. The aim of the study was to explore the anti-malarial market in several developing countries, and to identify potential...

Catalogue: EphMRA/ESOMAR Conference 1997: Sharpening Tools For The Future
Authors: Carole Abbotts, Georgina Butcher
Company: GSK
June 15, 1997
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Citation

Abbotts and Butcher (1997a, June 15). Heat, misery and mosquitoes. ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/heat-misery-and-mosquitoes


Research papers

Demystifying compliance

The authors present an analysis of the factors and influences they have encountered in market research in the area of HIV/AIDS in order to demystify the issue of compliance and to provide a framework for other researchers. A distinction is proposed...

Catalogue: EphMRA/ESOMAR Conference 1997: Sharpening Tools For The Future
Authors: Mark R. C. Lovell, Julie Amblard
June 15, 1997
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Citation

Lovell and Amblard (1997a, June 15). Demystifying compliance. ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/demystifying-compliance


Research papers

The poor, the bad and the ugly

There is only one answer: we have to search for new tools! Our search will be successful if we follow the new trends. For the pharmaceutical industry, we can identify seven main trends: o global harmonization, o block-buster phenomena, i. e. the...

Catalogue: EphMRA/ESOMAR Conference 1997: Sharpening Tools For The Future
Author: Dieter Korczak
Company: GP Forschungsgruppe
June 15, 1997
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Citation

Korczak, D. (1997a, June 15). The poor, the bad and the ugly. ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/the-poor-the-bad-and-the-ugly


Research papers

How to cope with sensitive issues in market research

The primary purpose of this paper is to illustrate the implication of sampling, recruitment and respondent interviews when conducting research on ‘sensitive’ topics in the global marketplace. The paper will discuss how cultural...

Catalogue: EphMRA/ESOMAR Conference 1997: Sharpening Tools For The Future
Author: Mila C. Montemayor-Orr
June 15, 1997
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Citation

Montemayor-Orr, M. C. (1997a, June 15). How to cope with sensitive issues in market research. ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/how-to-cope-with-sensitive-issues-in-market-research


Research papers

Depression research in European society

In order to meet these needs the market research ed achievement of the following objectives: o estimate the prevalence of depression, diagnosed by a doctor or undiagnosed, in the community across the major European markets; o assess the impact of...

Catalogue: EphMRA/ESOMAR Conference 1997: Sharpening Tools For The Future
Authors: Janet Parker, David Owen
Company: KANTAR TNS Malaysia
June 15, 1997
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Citation

Parker and Owen (1997a, June 15). Depression research in European society. ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/depression-research-in-european-society